We are Cheaper than high street opticians

We Repair Glasses both Simple & Complex

5 STAR REVIEWS by our growing customer base

FREE PARKING directly outside for convenience

About Rosh Optics

Established by Nirosha Prasanna, Rosh Optics is a Dispensing Opticians based in Shoeburyness, Southend-on-Sea. Nirosha started off as a Saturday girl in an optician from the young age of just seventeen! She then went off to university and qualified as a Dispensing Optician in 2008, and has vast experience and knowledge in the optical field.

Rosh Optics is a small and local business that opened its doors to serve the community with affordable eyewear. We are unique, as we are the sole dispensing-only store in Shoeburyness that has a qualified Dispensing Optician in store to fit and supply your spectacles. It’s all about the clients; we are committed to giving you the best experience, leaving with high-quality prescription glasses and sunglasses that you will love. Our personal service and face-to-face consultations are all about really getting to know every one of our clients as an individual, so we can tailor our expert advice and craftsmanship to your unique requirements.

The modern retail climate seems to be moving towards a more automated, conveyor belt approach. Multiple retailers are trying to get clients to buy in the high street stores (but who wants to pay high street prices?) or online, which opens up a bag of worms. This makes buying spectacles very impersonal and it is extremely difficult to ensure that the spectacles are fitted properly. This can make the difference between being able to see correctly or not!

We believe that spectacles, in particular, should be “dispensed” and that is what we do. If you buy spectacles that don’t allow you to see clearly, then there is no point! Clients often assume that buying online is cheaper and don’t realise the difference a good dispensing optician makes to your final ability to see correctly and comfortably fitting spectacles.

Coming to us allows you to shop within your budget while receiving professional measurements and fitting.

Our Promise to You:

  1. Professional advice and fitting
  2. No pushy sales
  3. Value for money
  4. High-quality spectacle frames and lenses
  5. Tailored services
  6. Wide range of choice

Glasses are personal: they’re a huge part of how you see the world and how it sees you, so we strive to keep Rosh Optics personal too.

Frames

We have a varied selection of frames and always update our stock ranges and brands. We see our sales representatives and choose the most up-to-date frames for the store.

Lenses

We have a wide range of lenses in our portfolio and supply single vision lenses, including thin and light lenses, transition reactive lenses, bifocals, varifocals, and occupational lenses. 

Fiona WoodfordFiona Woodford
10:58 13 Feb 25
Efficient, knowledgeable and extremely friendly service. Had 2 pairs of vari-focals - one in my own frames and one purchased from Rosh Optics. Extremely pleased with them and both pairs came in significantly cheaper (£100s) than one of the same frames from a high street retailer. Definitely recommend
Pip WoodfordPip Woodford
20:13 12 Feb 25
Nirosha is fantastic. So knowledgeable and really explains all options thoroughly - something I haven’t encountered elsewhere. Her pricing is extremely competitive. I highly recommended her.
Theresa GallagherTheresa Gallagher
16:54 10 Jan 25
I updated frames I already had to my current prescription. Excellent lenses, reasonable prices and a fabulous service. Highly recommended!
John-Michael WildeJohn-Michael Wilde
11:53 03 Jan 25
Purchased some Rayban sunglasses from rosh optics, amazing service and selection of glasses, normal and sunglasses. The price was the best I could find around which was an added bonus to save a few £ on a pair of designer glasses. Thank you!
Susie WardSusie Ward
00:23 24 Nov 24
What a refreshing experience - I was so tired of the high street optician trying to over sell me things I didn’t want - a friend recommended I come here , had my eye test , got my prescription - I wanted no nonsense no hassle glasses , for me it was sunglasses - I wanted designer but no pressure sell , checked on wassap , but could have called booked appointment , walked away with beautiful Raybans highly recommended , overall great service quick delivery and a lovely business owner 👍🏻
Lesley LawrenceLesley Lawrence
14:33 06 Sep 24
Following an eye test and subsequent recommendation from a family member, I made an appointment to get my prescription fulfilled here. Good selection of frames available with a wide price range. Really happy with the friendly guidance provided when trying frames on and the new lens requirement was carried out efficiently. Glasses came back within timescale, the lenses were spot on and the glasses very comfortable. Highly recommend
Marion HollandMarion Holland
13:30 20 Apr 24
I am really pleased with the service that I received at Rosh Optics. Nirosha was so pleasant and helpful . I am really happy with my new glasses and will definitely recommend and return. Thank you
NicolaNicola
10:41 05 Mar 24
Professional and friendly service. Took great care over fitting. Very pleased with my new glasses and would highly recommend.
Carol WeddellCarol Weddell
16:24 21 Feb 24
It was recommended to me I should try here. I have had 2 pairs of glasses repaired and a new pair made. I am so very pleased with all Rosh has done . She has a lovely manner and I feel she is there to help and not just sell frames for the sake of selling.. Also reasonably priced. 100% recommended
Russell AllenRussell Allen
11:58 09 Feb 24
Purchased a replacement spare varifocal transition glasses .service was excellent ms nirosha explained everything clearly and in away that you can understand about what you need also about the prices so it was easy on you pocket IAM very pleased with my new glasses Avery pleasant lady and will be going back when I need to replace my glasses
Matthew FlewittMatthew Flewitt
20:36 08 Feb 24
Great service and competitive prices on frames. Very helpful and informative. If you have your prescription, then I highly recommend that you visit this lady. She was very easy to understand. She also sells Rayban sunglasses.
Ian ScobleIan Scoble
21:10 23 Nov 23
Myself and my wife went to Rosh Optics following a recommendation from a neighbour. The service was professional and helpful. From booking an appt to picking up our new glasses and sunglasses it was only a few weeks. We were previously high street purchasers of glasses, Rosh Optics is less than half that price. We would have no hesitation in recommending Rosh Optics.
Karen DKaren D
16:18 23 Sep 23
Resulting from a new prescription, I've had a few pairs of glasses from Rosh Optics this year and have been very pleased each time. Nirosha is extremely helpful and provides a friendly, prompt and reliable service whether its for new glasses or new lenses. A good choice of designer and cheaper frames at competitive prices. I would definitely recommend.
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